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8 weeks to success

Set your goals and achieve them with our weekly success programme.

Step through the process of planning your show starting 8 weeks out. Covers staffing, marketing creating your stand and more.

Before the show

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8 weeks out

  • Plan and budget your show
  • Create your free website profile

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7 weeks out

  • Plan and start your marketing
  • Plan and book your travel and accommodation

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6 weeks out

  • Plan for sales and sampling
  • Hire the right staff

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5 weeks out

  • Calculate stock and freight
  • Complete your additional services forms
  • Complimentary ticket allocation

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4 weeks out

  • Promote your show specials, competitions and new products
  • Legal and mandatory forms are due!

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3 weeks out

  • Promote your brand
  • Promote your stand

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2 weeks out

  • Get familiar with important show dates and times for your show

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The week before

  • Announce your presence at the show on social media


At the show

Show week

  • Train and brief your staff
  • Organise a float

Build up day

  • Important dates & times
  • Build up day guide

Each show day

  • Monitor stock levels
  • The three minute staff debrief
  • Make a copy of sales leads
  • Monitor and post to social media
  • Check your float

Post-show follow-up

  • Follow-up leads
  • Re-sign to get prime locations and rates for next year

NEED HELP? Contact operations here.

What can I find in exhibitor tools?

The intention of these resources is to help exhibitors succeed through tips and guides. As always, discretion and judgement should be used to determine which tips, guides or suggestions will work best for your business.

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