Why become an exhibitor at The Food Show?

The Food Show can attract more customers and generate more sales for your business than any other marketing platform.

Christchurch

2022
18 - 20 March
Christchurch Arena

Wellington

2022
27 - 29 May
Sky Stadium

Auckland

2022
28 - 31 July
Auckland Showgrounds

New Zealand’s national food and wine event

Every year, The Food Show connects hundreds of smart exhibitors with thousands of dedicated foodies in Auckland, Wellington, and Christchurch. The Food Show plays a key role in the growing consumer trend towards buying fresh ingredients, trying new flavours from around the world, sourcing top recipes, and cooking at home for friends and family. Tap into this trend, book a stand with us today, and put your products top of mind with your target consumers.

Connect with big crowds

The show keeps top exhibitors returning year after year because it backs their commitment with smart advertising and PR campaigns that pull in big crowds of qualified prospects. Before they walk through the door, Food Show audiences are already committed to the experience, primed, and ready to buy.

Make more sales

Exhibitions are the only marketing medium that gets you face-to-face with so many qualified prospects at such a reasonable price. The Food Show gives literally thousands of potential customers the chance to see, taste, touch, and experience your products and services first-hand – that's priceless exposure.

Get more marketing value

The Food Show drives your marketing dollars further and produces measurable ROI by enabling you to generate sales leads, attract new customers, gather customer data, conduct market research, and ultimately drive more sales. Plus opportunities to network and track industry trends.

Promote your business online

The Food Show website attracts massive traffic around each show and is used all year round by potential visitors. As an exhibitor, you'll get your own profile page on the website, banner ads for your own website, and opportunities to post information to our Facebook, Instagram, and exhibitor news pages.

Harness the power of face-to-face marketing

One of the best ways to get your brand name on your customers' lips is to put your product in their mouths or in their hands. At The Food Show your customers can see, touch, and taste your products, and try out equipment first-hand. Plus your staff are on the spot to answer questions, offer deals, gather data, and make sales.

Get ready to do great business

Our exhibitors meet their business objectives at
The Food Show – they sample and sell products and services, educate their markets, position their companies, and build databases. The bottom line is: The Food Show makes companies grow like a soufflé in a hot oven.

 

Convert stand visitors into repeat business


Comprehensive marketing supports your investment

The Food Show utilises the full range of promotional options available – including TV, radio, print, outdoor, and online advertising – to refresh its audience year after year and support your investment. Carefully targeted PR and marketing activities are deployed in the lead-up to the show to achieve maximum visibility and generate 'buzz' in the marketplace. Send us media releases about your new products for potential inclusion in PR opportunities, including radio and magazines.

Online promotion extends your reach

Online promotion extends your reach

The Food Show website is our main portal for communicating with our large audiences of visitors and exhibitors. Crammed with information, it is heavily utilised by visitors before, during, and after the shows – and has been viewed by 209,345 unique visitors from January - August 2021.

This state-of-the-art website is designed to provide more user-generated and other content that will make it even more 'sticky' during the rest of the year.

Email newsletters

A cornerstone of our promotional programme every year is a carefully timed series of email newsletters sent to our growing visitor database.

Written with compelling information about the show and its many features, these newsletters are an excellent opportunity to promote your latest products, special deals, competitions, and more.

Social networking

We use Facebook, and Instagram to promote the shows and enable our smart exhibitors to communicate directly with our friends and followers. Our aim is to create New Zealand's largest online foodie community, enabling visitors, exhibitors, celebrity chefs, and ourselves to interact, share information, give and receive feedback, build bigger audiences for the shows, and promote your products and services.

The website and these social networking channels are essential online tools that will help build bigger audiences for the shows and ultimately promote your products and services.

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What exhibitors say about the shows

“I don't think you could fit any more visitors in if you tried! We loved the crowds on the weekend but we also enjoyed Preview Day that allowed us a bit more time to talk to more serious buyers. We also loved being part of the Deli Collective and sharing the experience with other small businesses.". 

Taiba Cheese

“We found The Food Show absolutely amazing, it was the buzz and reinforcement we needed. It enabled us to connect with our customers and potential stockers. To hear all the positive comments about our products has given us the confidence needed to grow our business”.

Melissa Sattler - Get Real Food 

"It was our first time having a stand at The Food Show and we were blown away with the response from consumers. Our stand was busy the whole four days and we sold through a lot of product. The staff were extremely helpful- going above and beyond to ensure everything was running smoothly. Aside from the overwhelming positive response another highlight was also being able to interact with other NZ food & beverage companies”. 

– Naomi Martyn, Dad’s Pies

“Having recently launched, The Food Show provided tremendous value in creating brand exposure and product awareness to the right people. Our first two days we engaged with multiple retailers and had some very promising conversations about partnering with them in stocking our range. Throughout the show, there was new customer engagement increasing our market penetration and reach". 

– Brent Godfrey, Forty Thieves 

We attract trade visitors too

The Food Show is not solely about consumers – our trade visitors are also highly important and much valued. As well as the many thousands of consumers who visit The Food Show, there's a prominent trade presence to further bolster your business. Key supermarket buyers and owners from all over the country attend each of The Food Shows.

 

Our other food trade shows

Fine Food New Zealand

New Zealand's biggest trade event for foodservice, hospitality and food retail.

See more

Foodtech Packtech

New Zealand’s largest food manufacturing, packaging and processing technology trade show.

See more

We keep the shows fresh and dynamic year-on-year by providing new and relevant special features, special offers, and special experiences for visitors. Many of these vital show elements are open for sponsor engagement, so talk to us today about your promotional needs and we'll tailor a package to suit. Our current sponsorship packages include:

  • Cooking Theatre 
  • Pantry Sponsor
  • Cooking Theatre Product Partners
  • Healthy Hub Kitchen
  • Street Food Alley
  • Artisan Village
  • Brewers' Lane
  • Drink/Food Masterclasses
  • Healthy Hub
  • Ticket and Registration 
  • Category Partners – such as Official Car Sponsor
  • VIP Experience

Talk to us to find out more

Next steps

Tools and support

Everything you'll need to get prepared, maximise your opportunities at show, and promote your products and services.

MORE INFO

Stand info and pricing

Choose from a range of stand options to suit your products and your budget.

MORE INFO

Stats and reports

Essential facts and figures about the show, including the results of visitor and exhibitor surveys.

MORE INFO

Subcontractors

We've got all the contacts in the industry to design and set up an appealing, crowd-attracting stand.

AUCKLAND

WELLINGTON

CHRISTCHURCH

 


Contact The Food Show team