Key visitor and exhibitor feedback 2021
Baby Show
26 - 28 August 2021
The Trusts Arena
Total visitors: 7,432
Estimated total spend: $3.9 million
Average spend per visitor: $527
Total exhibitors: 127
Visitor feedback
- 92% purchased products at the show
- 49% of visitors are 31 - 39 years old
- 70% of visitors are female
- 75% were new visitors
- The average income is $108,870
- Visitors spend an average of 2 hours and 46 minutes at the show
- Visitors came from Auckland, Northland, Waikato, Bay of Plenty, Wellington and even the South Island!
Who were they?
(NOTE: SOME VISITORS FALL INTO MORE THAN ONE CATEGORY)
- 33% first time pregnancy
- 9% pregnant (not first time)
- 7% expectant parent (partner is pregnant)
- 32% parents of children aged 0–12 months
- 10% parents of children aged 1–2 years
- 10% grandparents
- 6% parents of children aged 3–4 years
- 4% parents of children aged 5–7 years
- 3% parents of children aged 8–12 years
Post-show report
Each year we survey visitors and exhibitors at the show. We also measure and report statistics from marketing, public relations, and website activity. If you want to find out more about the who, what, when, and why of the show, please contact us for the complete 2021 post-show report.
