Key visitor and exhibitor feedback 2018
17 – 19 August 2018
ASB Showgrounds
Total visitors: 13,951
Estimated total spend: $7.4million
Average spend per visitor: $531
Total exhibitors: 211
Visitor feedback
- 96% purchased products at the show
- 77% spent over $100
- 74% were satisfied with the show in 2018
- 71% met their visiting objectives
- 55% will return next year
- 73% are more likely to purchase a product or service that they saw at the Baby Show
- 87% said the show offered above average or excellent value for money
- Visitors came from Auckland, Northland, Waikato, Bay of Plenty, Wellington and even the South Island!
Who were they?
(NOTE: SOME VISITORS FALL INTO MORE THAN ONE CATEGORY)
- 38% are first time expectant parents
- 37% expectant parents
- 29% parents of children aged 0–12 months
- 14% parents of children aged 1–2 years
- 12% have 2 or more children
- 8% grandparents
- 4% parents of children aged 3–4 years
- 1% parents of children aged 5–7 years
- 0.5% parents of children aged 8–12 years
Post-show report
Each year we survey visitors and exhibitors at the show. We also measure and report statistics from marketing, public relations, and website activity. If you want to find out more about the who, what, when, and why of the show, please contact us for the complete 2018 post-show report.
