Exhibiting at trade shows
1. Complete your free website profile
Ensure the tens of thousands of website visitors add you to their must-see list by completing your website profile. It's easy…
2. Set goals and plan your show
Tips for setting your goals, understanding who will be at the show and your target audience, planning your stand and budgeting.
Takes 5 minutes to read
3. Create your stand
Tips for designing your stand, drawing visitors to your stand, getting the right team, demonstrating your product and keeping…
Takes 10 minutes to read
4. Staff your stand
Get the right team on your stand, brief them and ensure they demonstrate your product properly.
Takes 10 minutes to read
5. Market your brand
Tips for marketing your brand at the show which cover pre-show marketing, marketing at the show and the value of post-show…
Takes 10 minutes to read
6. Sell your product
Tips for making sales, capturing leads, greeting visitors, demonstrating and after show follow-up.
Takes 5 minutes to read
7. Operations at the show
Tips for smooth sailing while at the show - what to expect on build up day and ensuring you have a cash float while banks are…