Market via email
Send out an eDM
Let all your customers and suppliers know you will be at the show. Incentivise them to visit your stand with a special show offer that's only available to those on your mailing list.
Everyone has different resources and budgets but click the thumbnail to see an example of how you might feature your presence at a show in an email newsletter.
Add your stand info to your email signature
Add that you will be attending the show in the signature of your emails. Depending on your show, you might say something like: "See us on stand XX at Fine Food New Zealand, 31 July – 3 August”.