EDM Inculsions

Takes 10 minutes to read

Request a trade deal, competition or new product be included in one of our EDMs to our targeted email database.

During pre and post-show marketing (and during the show), we send out email newsletters to our extensive database. You can leverage these emails to promote your brand or product.

Email boosts

  1. How it works
  2. Where do email boosts show? What do they look like?
  3. If I don’t arrange an email boost, will I still be included in Show emails?
  4. How do I arrange an email boost?
  5. How long will it take for my email boost to be approved?
  6. How long will my email boost run?
  7. My email boost wasn’t approved. Will I still be charged?
  8. I need more help (contact Marketing)

Where do email inclusions show? What do they look like?

Show emails are sent to our extensive visitor database pre, during and post-show. Email boosts include a headline, image and blurb, as well as the text about a special.

Please see the example below:

If I don't choose an EDM inclusion, will my profile still be included in Show emails?

In most circumstances, only boosted trade deals, competitions and new products will be included in Show emails. In some cases, we may choose to highlight non-boosted trade deals, competitions or new products if we feel they are of strong interest to our visitor database. In these cases, boosted items will always appear first.

How do I arrange an EDM inclusion?

Simply email marketing@xpo.co.nz with your goal for the EDM and what you want to promote and the marketing team will find a solution best suited for you.


  • You must have a completed web profile
  • Your profile must have at least one active Trade Deal, Competition or New Product
  • Boost requests must contain content that makes a visitor want to come to the show
  • Boost requests must not conflict with show sponsors and must not generally lower the quality of surrounding content
  • Boost requests must feature a single, high-quality image with no marketing text, graphics or logos present on the image - this is the same for Trade Deal, competitions and new products which also require an image to be boosted
  • There is a limit of one boost per partner, per type/category (a profile boost, email boost and homepage boost can all be active but two email boosts cannot)
  • Boost requests are assessed individually and are dependent on availability and quality
  • Any cancellations must be made 48hrs prior to the boost date, otherwise you will be charged in full for the boost


Tech Specs

  • Image: square crop, approx. 400 x 400 pixels WxH (JPEG or PNG only)
  • Copy: 20 words maximum
  • Link: Link to your profile on our website, or a link of your choice

How long will it take for my email boost to be approved?

All boosts are approved by XPO. This process usually takes less than one day but can take up to three business days. Your email boost will be scheduled to be sent as part of your chosen email type as soon as payment is made.

How long will my email boost run?

Each email boost is valid for only one email campaign.

My email boost wasn't approved. Will I still be charged?

No. You will not be charged until your boost is approved.