Profile boost

Takes 15 minutes to read

Appear first and larger with other boosted Profiles, Trade Deals, Competitions and New Products.

Profile boosts give your product or brand a way to stand out from the crowd. You'll receive space for a large image and headline, which users can click to visit your web profile.

Please note: the order/ranking of display for boosted profiles is randomised.


Profile boosts

  1. How it works
  2. Where do boosted profiles show? What do they look like?
  3. If I don’t boost my profile, can people still see it?
  4. How do I boost my profile?
  5. How much does it cost to boost a profile?
  6. How long will it take for my profile to be boosted?
  7. How long will my boosted profile run?
  8. My boosted profile wasn’t approved. Will I still be charged?
  9. I need more help (contact Marketing)

Here's how it works

Appear first and bigger

Your profile will display before – and bigger than – your competition.

Increase your exposure

Boosted profiles enjoy greater exposure, getting your brand or product in front of more visitors.

Where do boosted profiles show? What do they look like?

Boosted profiles show before other profiles on the What's On page. Please note that the order of boosted profiles is randomised, however a boosted profile will always show before a non-boosted profile.

Boosted profiles (centre row below) are two times larger than standard profiles and appear after presenters, before standard profiles.

If I don't boost my profile, can people still see it?

Yes. Your profile will still be visible to users, including on the What's On pages, however it will be displayed below boosted profiles.

How do I boost my profile?

Simply email marketing@xpo.co.nz to request a marketing boost. 

Tech specs

  • Image: 500 pixels square in JPEG or PNG format (animated GIFs not accepted)
  • Boost: title text is truncated after 35 characters (including spaces) on some listing pages

How much does it cost to boost a profile?

Facilities Integrate

$95 + GST

Fine Food New Zealand

$95 + GST

How long will my boosted profile run?

Boosted profiles remain active for the duration of the show's marketing, including pre-show and post-show marketing, unless otherwise removed or stopped by either you or XPO.

Requirements

  • You must have a completed web profile
  • Your profile must have at least one active trade deal, competition or new product
  • Boost requests must contain content that makes a visitor want to come to the show
  • Boost requests must not conflict with show sponsors and must not generally lower the quality of surrounding content
  • Boost requests must feature a single, high-quality image with no marketing text, graphics or logos present on the image - this is the same for trade deals, competitions and new products which also require an image to be boosted
  • There is a limit of one boost per partner, per type (a profile boost, email boost and homepage boost can all be active but two email boosts cannot)
  • Boost requests are assessed individually and are dependent on availability and quality
  • Once your profile has been boosted, no refunds will be issued

 

My boosted profile wasn't approved. Will I still be charged?

No. You will not be charged until your boost is approved.

How long will it take for my profile to be boosted?

All boosts are approved by XPO. This process usually takes a day but can take up to two business days. Your boost will be active as soon as it is approved.